Ideas should change the way we live.
Meaningful Ventures, Inc. is an educational ecosystem and community built on original intellectual property: content, a daily practice app, courses and, eventually, live events. Its purpose is to teach and promote the discipline of deliberate living.
Vision and reinvention.
As the youngest sales executive in the history of a top-ranked U.S. jobber, Steven built his reputation on results. Promotions followed quickly, and before the age of 30 he was leading a multimillion-dollar company.
In 2001, he moved from Los Angeles to New York City. In 2008, his sales achievements inspired him to start his own consultancy, built to help clients reach the sales success they sought. Its solutions were original, designed around what made each client's business unique.
By 2020, his business had supported companies across more than two dozen industries. When Covid reshaped the business world, Steven restructured his business to bring IDEAL to the forefront and introduced the process with the release of his second book, Achieve.
In 2024, his attention turned to his most ambitious project yet: supporting anyone who wants greater control over their life. The New York-based consultancy that had spent years helping companies reach their sales goals evolved into Meaningful Ventures, Inc., the company created to introduce The Meaningful Project.
The project rests on a simple conviction: most people do not lack ambition. They lack awareness. Habit makes their choices, routine fills their days, and a life they inherited rather than chose can go unexamined. The Meaningful Project exists to make that gap visible.
Original concepts
Steven's work includes IDEAL and Cross-Through, as well as Modelability, Stage & Position, Peripheral Selling, TASKS and FACES.